Writing to Grab Attention

A handbook for EU-funded projects

One of the biggest challenges EU-funded projects face in their communications is writing in a way that will grab the attention of their readers, be they journalists, stakeholders, government officials or any of their other target audiences.

The EU Neighbourhood Info Centre’s latest handbook, Writing to Grab Attention, addresses these challenges in a simple and animated way. It aims at helping those involved in projects understand issues such as what good writing is, why it’s important to have a catchy title and an introduction that tells the story, and why technical jargon and terms of reference don’t make good communication material.

The 26-page handbook is divided into: Common writing Challenges, Writing for the Media and Examples and more. It is available online in English, French, Arabic and Russian. Writing to Grab Attention is the fourth in a series of handbooks produced by the EU Neighbourhood Info Centre in a bid to build the capacity of and support to EU-funded projects.
The others are: A Photographer’s Handbook (2012), A Journalist’s Handbook (2011) and Multi-country Cooperation Instruments and Thematic Tools (2010).

Download Writing to Grab Attention